The Bank of Jilin is announced as an official partner of the 33rd Winter Universiade. [Photo/Cailian News]

The signing ceremony for an official partnership between the Changchun 2027 Winter Universiade and Bank of Jilin was held at the bank's headquarters on June 3, officially marking the financial institution's entry as a partner of the 33rd Winter Universiade.

The partnership reflects growing support from local enterprises and institutions for the international sporting event, which will be hosted in Changchun in 2027. Representatives noted that the cooperation goes beyond brand promotion and demonstrates a commitment to supporting sports development and serving the public through financial resources and services.

World champion speed skater Li Qishi shared her experiences in competitive sports and her ongoing efforts to promote winter sports after retirement. Her story of perseverance and dedication resonated with attendees and underscored the values of hard work, innovation, and service that will help drive the success of the Changchun 2027 Winter Universiade.

As one of Jilin province's major financial institutions, Bank of Jilin will contribute to preparations for the games while also strengthening public engagement with winter sports and the event.