The ginseng-themed cultural creative products. [Photo provided to gojilin.gov.cn]

The Changbai Mountain Ginseng Culture & Trade Tour (Malaysia Leg) was held in Kuala Lumpur on May 27, showcasing the cultural heritage, scientific value, and industrial strength of Changbai Mountain ginseng while promoting China-Malaysia cooperation in traditional Chinese medicine and trade.

The event was attended by Sun Shuqiang, minister-counselor of the Chinese Embassy in Malaysia; Chen Yaohui, head of the Jilin Provincial Delegation and leader of the Special Working Group for High-quality Development of the Ginseng Industry; Zhang Yuwei, director of Jilin Provincial Administration of Traditional Chinese Medicine; and leaders from the Malaysia Northeast China General Chamber of Commerce and Malaysia-China Education Association, as well as guests from Malaysia's political, business, and traditional Chinese medicine sectors.

The ginseng promotional brochure. [Photo provided to gojilin.gov.cn]

In recent years, Jilin has advanced the ginseng industry through germplasm resource protection, deep processing, standards development, market regulation, technological innovation, brand building, and cultural promotion, accelerating its standardized, branded, and internationalized development. In 2025, the province's ginseng industry output value exceeded 100 billion yuan ($14 billion).

A promotional film featuring Changbai Mountain ginseng as a national geographical indication product and a China-EU mutually recognized product was screened during the event, emphasizing its authentic origin, premium quality, and internationally recognized certification.

During the plaque-awarding ceremony, the Jilin Provincial Ginseng Chamber of Commerce received the title of Jilin Changbai Mountain Ginseng Southeast Asia Operation, Exhibition and Trading Center, while the China-Malaysia Zhongjing TCM Center was awarded the title of TCM (Changbai Mountain Ginseng) Cultural Education Base.

The event featured 15 themed booths showcasing ginseng products, traditional Chinese medicine consultations, medicinal cuisine, cultural and creative products, and traditional handicraft experiences.