The deputy head of the Jilin Animal Husbandry Bureau speaks during the product launch event. [Photo provided to gojilin.gov.cn]

The 114th China Food and Drinks Fair is being held from March 26 to 28 in Chengdu, Sichuan province, featuring a newly established green agriculture pavilion.

The Jilin Animal Husbandry Bureau is presenting two flagship regional brands – Jilin beef and Jilin sika deer – highlighting the province's strengths in modern livestock development. A dedicated exhibition area in No 5 Hall is bringing together 16 leading enterprises, displaying over 100 products ranging from chilled beef and ready-to-eat foods to deer-based health products such as polypeptide wine and freeze-dried powders.

A contract signing ceremony during the product launch event. [Photo provided to gojilin.gov.cn]

A product launch event was held on March 26 in the green agriculture pavilion, where companies introduced new offerings and shared insights into product quality, innovation, and market potential. The showcase emphasized Jilin's commitment to green, safe, and high-quality production while opening doors for broader national cooperation.

Jilin's booth at the fair. [Photo provided to gojilin.gov.cn]

As a key pillar industry, Jilin's beef cattle sector ranks among the top nationwide in scale and growth potential, playing a vital role in ensuring stable supplies. Meanwhile, the province leads the country in sika deer breeding, velvet antler production, and genetic resources. With 179 processing enterprises, its deer industry continues to expand into healthcare, cosmetics, and functional food.