Xinhuanet "International Highlights" annual conference on Dec 4 in Bo'ao, Hainan. [Photo provided to gojilin.gov.cn]

The regional public brand Jilin sika deer has officially surpassed a brand value of 100 billion yuan ($14 billion), achieving a brand strength score of over 880, according to a recent evaluation at the Xinhuanet "International Highlights" annual conference held on Dec 4 in Bo'ao, Hainan.

This milestone reflects years of strategic development, establishing a three-tier brand system linking regional, corporate, and product brands.

Rooted in the ecological resources of Changbai Mountain and driven by technological innovation, the brand has created a new industrial structure integrating primary, secondary, and tertiary sectors.

The Jilin sika deer brand is introduced at the conference. [Photo provided to gojilin.gov.cn]

The brand's internationalization efforts include the deer traceability system, ensuring transparency from breeding and processing to sales. This system has enhanced consumer trust and strengthened global competitiveness.

Jilin sika deer products are now exported to Japan, the Republic of Korea, and Southeast Asia, showcasing the strength of China's specialty agricultural products internationally. The certification confirms the brand's industrial resilience and market potential, paving the way for further expansion and greater global influence in the sika deer industry.