Tonghua's digital industrial platform for ginseng resource management. [Photo/Cailian News]

Jilin's ginseng industry continued its strong momentum in the first three quarters of this year, reaching a total output value of 69.43 billion yuan ($9.72 billion), up 32.1 percent year-on-year. Powered by resource advantages and technological innovation, the province is steadily shifting from raw ginseng sales to deep processing and branding.

At Jilin Yunling Wild Ginseng Technology Development Co, precise molecular extraction preserves the active components of wild ginseng, which are transformed into functional foods and high-end cosmetics sold nationwide. The company achieved revenue of 85 million yuan in the first three quarters, a 38 percent increase from last year.

Tonghua, the industry's core region, is pushing the sector toward high-value development through technology-driven upgrades. A full survey of ginseng resources and a digital industrial platform now enable dynamic management of ginseng cultivation across the city. As a result, Tonghua's ginseng output value has reached 35.49 billion yuan – half of the province's total.

This transformation reflects Jilin's broader strategy: "technology + branding" is replacing the traditional raw-material model, evolving ginseng from a traditional tonic into snacks, beverages, and skincare products integral to modern wellness lifestyles. This extended value chain is propelling the industry into a new stage of high-quality growth.