The 22nd China International Agricultural Trade Fair in Tianjin. [Photo/Cailian News]

Jilin showcased its strong progress in livestock branding and digital transformation at the 22nd China International Agricultural Trade Fair, which was held in Tianjin from Oct 17 to 19.

The province's exhibition zone, organized by the Jilin Animal Husbandry Bureau, highlighted achievements in regional public brand building and digital traceability, presenting a modern image of high-quality, sustainable animal husbandry.

Huadian Jinniu Animal Husbandry Co illustrated the province's innovative approach to industry upgrading. The exhibition showcased the "one product, one code" traceability platform, which enabled visitors to scan codes to verify authenticity and trace raw material sources, strengthening consumer trust and reinforcing quality assurance across Jilin's specialty livestock industries.

The Jilin exhibition booth at the fair. [Photo/Cailian News]

Traceable livestock products from Jilin earned widespread attention for their scientific management and transparent supply chains.

Leaders from the Ministry of Agriculture and Rural Affairs visited the Jilin exhibition booth, learning about products, plans, and the achievements of Jilin's beef and sika deer industries.

Jilin also organized 14 leading livestock enterprises, exhibiting more than 100 products including fresh meat, processed foods, and health supplements. Sixteen cooperation agreements were signed, with a total value exceeding 40 million yuan ($5.6 million).