To make reading part of everyday life, Jilin's Xinhua Bookstore has adopted an innovative model that merges bookstores with museums, shopping complexes, and other cultural hubs. So far, 20 new cultural spaces have been created across the province.

On Sept 30, five flagship study rooms officially opened across Changchun's key cultural areas, integrating reading, creative design, leisure, coffee, and secondhand book trading into one charming literary atmosphere.

East Study Room · Xinhua Leisure Bookstore

The East Study Room · Xinhua Leisure Bookstore. [Video provided to gojilin.gov.cn]

Located on Chongqing Road in Changchun's Nan'guan district, the historic Xinhua Bookstore – cherished by generations of readers – has reopened after a full renovation as the East Study Room · Xinhua Leisure Bookstore.

Spanning 3,500 square meters and offering over 100,000 titles, it blends literature, social sciences, children's books, and creative products under one roof.

The redesigned space introduces the "East Study Room" concept, creating a quiet and relaxing environment with over 100 reading seats and sunlit cozy corners.

South Study Room · Xinhua Old Time Bookstore

The South Study Room · Xinhua Old Time Bookstore. [Video provided to gojilin.gov.cn]

On Tongzhi Street stands the South Study Room · Xinhua Old Time Bookstore. It was once the Jilin Foreign Language Bookstore and now celebrates the charm of old books, vintage magazines, and classic media, all under the theme "Old Books, New Knowledge".

Divided into four distinctive zones for newspapers, periodicals, original editions, and audio-visual works, the study room recreates the scent and sentiment of a bygone era. Nostalgic themes like "Those Years with Our Textbooks" invite visitors to relive collective memories, while the "Time Post Office" encourages visitors to write letters to their future selves.