The Jilin pavilion at the 25th CIFIT in Xiamen, Fujian province. [Photo/Cailian News]

On Sept 8, the 25th China International Fair for Investment and Trade (CIFIT) opened in Xiamen, with the Jilin delegation making a strong appearance.

Jilin province set up a 160-square-meter pavilion at the 25th China International Fair for Investment and Trade (CIFIT) in Xiamen, showcasing 15 enterprises and 137 premium and distinctive products.

The pavilion highlighted Jilin's signature ginseng industry as well as high-tech enterprises. Designed with a semi-open layout, the pavilion featured lightboxes from five development zones, which showcased the province's industrial strengths. Displays were concentrated in three key sectors: ginseng, optoelectronic information, and biomedicine.

Online, Jilin used CIFIT's cloud platform to upload 512 investment projects under its "6+5+N" modern industrial investment directory, promoting its advantages and opportunities to a global audience.

Jilin-made products are introduced to an African audience. [Photo/Cailian News]

The province also organized investment promotion roadshows. Representatives from Meihe New Area's bureau of commerce and Kuancheng Economic Development Zone gave presentations on stage, with a dedicated session spotlighting the ginseng industry.

Jilin Department of Commerce, together with six cities including Changchun and Jilin cities, as well as six enterprises, hosted 20 "Invest in Jilin" roadshows inside the pavilion to attract further global investment.