The broad rice paddies in Jilin. [Photo provided to gojilin.gov.cn]

On April 8, the launch ceremony for the public brand slogans of Jilin rice and fresh corn was held in Changchun, capital of Northeast China's Jilin province, marking the beginning of Jilin's 2025 grain branding campaign.

The newly unveiled slogans, such as "Golden Fields, Nature's Gift – Jilin Fresh Corn Awaits You", highlight the province's commitment to quality, sustainability, and brand development in modern agriculture.

This initiative aims to integrate technological, green, quality, and branded agriculture while strengthening the deep processing of agricultural products and building a diversified food supply system. Both online and offline marketing channels will be used to boost awareness, sales, and the added value of Jilin's rice and corn products.

According to Chai Guan, director of the Jilin Provincial Grain and Material Reserve Bureau, efforts will continue being made to refine the brand ecosystem, develop digital value models, and encourage collaborations across government, academia, industry, and associations. The ultimate goal is to establish a robust supply chain network for Jilin's rice and corn industries.

The spring promotion campaign will run for two months, with nearly 100 alliance enterprises participating in marketing events, live streaming, exhibitions, and community sales.