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Hongqi brand unveils new energy vehicle design aesthetics

Updated: September 6, 2022
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An online news conference is held to provide details on Hongqi's new energy vehicle design aesthetics. [Photo provided to gojilin.gov.cn]

Hongqi, China's iconic car brand under auto giant FAW Group – which is based in Changchun, capital of Northeast China's Jilin province – staged an online news conference on Sept 5 which released its eagerly awaited new energy vehicle design aesthetics, according to local media reports.

Facing the opportunities and challenges presented by the vigorous development of the new energy vehicles industry, the Hongqi brand is said to be actively leading the sector by deploying the latest strategies for new energy development, the latest design aesthetics and the latest products and technologies.

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The Hongqi brand's new energy vehicle range is adopting striking and eye-catching new design aesthetics. [Photo provided to gojilin.gov.cn]

Under the design and guidance of the R.Flag technology development strategy, Hongqi has developed  FME super electric intelligent vehicle platform architecture. This brings together the eight technical field groups and 115 key core technologies of the R.Flag technology development strategy, making full use of Hongqi's global R&D resources.

It is expected to have more than 10,000 patents and will build a super electric intelligent platform architecture. This is expected to meet the development, manufacturing and functional needs of most models under the Hongqi brand and will provide the key technical support for Hongqi to pursue a green and intelligent future.

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The Hongqi brand's new energy concept cars [Photo provided to gojilin.gov.cn]

At the online news conference, the Hongqi brand launched three representative Hongqi new energy concept vehicles – the new Hongqi Sedan EV, the new Hongqi SUV EV and the new Hongqi E-LS.