Enthusiasts get stuck into skiing and snowboarding at a resort in Jilin province. [Photo/WeChat account of Youyou Jilin]

Ice and snow tourism became the latest rage for fun seekers in Northeast China's Jilin province during the seven-day holiday period running from Jan 31 to Feb 6, especially in the run-up to the Beijing 2022 Winter Olympics, currently underway in the national capital.

During the holiday period, the province received 9.34 million domestic tourists, a year-on-year increase of 13.9 percent, generating tourism revenue of 8.39 billion yuan ($1.32 billion).

Winter sports lovers have a ball at a ski resort in Jilin province. [Photo/WeChat account of Youyou Jilin]

Major ski resorts in the province have reputedly become the must-go places for ski enthusiasts from all over the country.

The national-level ski resorts of Lake Songhua Ski Resort and Changbaishan International Resort recorded 72 percent and 351 percent growth in tourist numbers, respectively, during the holiday period.

A six-hour live broadcast by CCTV, promoting the ski resorts of Jilin, was watched by over 2.86 million people online, allowing viewers across the country to get an idea on what all the fuss is about for the province's ice and snow tourism.

Tourist attractions featuring ice and snow are also reporting growth in tourist numbers, including the Changbai Mountains Scenic Area, Jilin Shennong Hot Spring and Yanbian Xianfeng National Forest Park.

The ice, snow and ethnic elements of Baishan city in the province are said to have made a stunning appearance on screen at the opening ceremony of the Beijing 2022 Winter Olympics.

A tourist poses for a picture in Jilin. [Photo/Jilin Daily]