Jilin promotes winter tourism with in-flight cultural experience

(gojilin.gov.cn) Updated: December 24, 2024

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A passenger poses with crew members holding Jilin ginseng. [Photo provided to gojilin.gov.cn]

As winter tourism gains momentum across China, the Jilin branch of China Southern Airlines has launched a Jilin-themed in-flight event series. The activities on flights departing from Haikou, Chengdu, and Kunming aim to showcase Jilin's unique winter culture and tourism appeal.

The themed flights offered passengers an immersive experience through three segments: local specialties, ice-and-snow entertainment, and "Memories of Changchun". The cabin crew, adorned with antler-themed headpieces, greet travelers with ginseng, which symbolizes prosperity. Passengers can enjoy folklore about the "Three Treasures of Northeast China" and learn about Changchun's ski trails, appealing to all levels of snow sports enthusiasts.

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Crew members take pictures with passengers. [Photo provided to gojilin.gov.cn]

The event culminates with passengers sharing personal stories about Changchun and taking memorable photos with the crew at themed photo booths. A passenger from Sichuan praised the initiative, stating, "This activity allowed us to vividly experience Jilin's rich culture."

By blending culture and tourism, such innovative promotions allow Jilin to position itself as a premier destination for winter adventures, further boosting its appeal to travelers nationwide.

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