The Lake Songhua Resort in Jilin city is a popular place to go because of its physical charms. [Photo provided to gojilin.gov.cn]

In recent years, Jilin city – located in Northeast China's Jilin province – has continued to vigorously promote the development of its cultural endeavors and accelerated the transformation and upgrading of its tourism industry, according to local media reports.

Throughout the seasons, tourists can experience a wide and growing variety of fun things to do. Each year, the city launches a series of spring activities including the Songhua Lake Fish Culture Festival, Jilin Pear Flower Festival, the Flower Sea Festival and the Jilin Mountain Mountaineering Festival.

In summer, the city becomes a popular resort for summer vacations – offering seasonal activities such as lake swimming, hiking, mountain climbing and water rafting.

Focusing on summer tourism, the city has implemented a new development model called "village collective + rural tourism" and has embarked on a new path for rural tourism to drive its rural revitalization.

In the autumn, its forests are vast and the fruit growing all about is fragrant. The city's appealing birch forests and maple are always welcome and uplifting sights for residents and visitors alike.

Tourists have a ball at a ski resort in Jilin city, Jilin province. [Photo/Jilin Daily]

Moreover, the city is said to be blessed with its ice and snow resources in winter. In recent years, Jilin has sought to highlight the development of its ice and snow economy, as well as the entire related industry chain including ice and snow tourism, sports and culture.